Alert Innovation Forms Retail Advisory Council to Support Product Development and Customer Value Creation

Partners with Leading Retail, Technology and Merchandising Thought Leaders to Launch Retail Advisory Council

BOSTON, MA, March 31, 2021 Alert Innovation, Inc., the thought leaders behind the fully automated Novastore supermarket concept and makers of the Alphabot® system, the retail industry’s most effective automated ecommerce fulfillment solutions, announces the formation of the Alert Innovation Retail Advisory Council (RAC). The RAC will leverage the experience, skills and networks of Council members to improve performance of the Alphabot system for retailers, brands and shoppers.

Founding members of the Alert Innovation RAC include the following executives and academics with deep expertise across retailing, consumer products and technology:

  • Peter Fader – Professor of Marketing, Wharton School, University of Pennsylvania
  • Chris Haimbach – US Head of Sales, Commercial Strategy & Operations, Consumer Health Care, Bayer
  • Ann Raider – Executive Global Retail, IRI & Consultant, Ann Raider Consulting
  • Peter Larkin – Former President & CEO of National Grocers Association

“I am delighted our leadership team is working with such a great group of industry thought leaders. They will contribute to more rapid improvements of our Alphabot retail ecommerce order automation platform,” said John Lert, Founder and CEO of Alert Innovation.

The RAC will meet four times annually and have additional interactions with the Alert leadership team between sessions. Each member will serve a one year term with the potential to be renamed to the council.

“Store automation is the critical and fast growing retail technology area due to the acceleration of online shopping during the pandemic. It is exciting to experience this trend first hand and support Alert’s management team as they are very innovative and  new ground so important in helping retailers deliver added value to their customers while improving their own operating performance,” said Ann Raider.

Note to editors: Photos of the RAC members are available.

About Alert Innovation, Inc

Founded in 2013, Alert Innovation’s mission is to improve people’s lives through innovation, starting with retail, by transforming how people shop and how retailers operate. Alert Innovation has brought to market the Alphabot® Automated Storage and Retrieval System and Automated Each-Picking System and is creating a new kind of automated supermarket called Novastore™. More information is available at

Media Contact:

RAM Communications
Ron Margulis